It is easy to overlap roles when we share ideas with the people we will be working with. After all, we share the same vision and are all part of it. A million things must be discussed, and we must understand each other. But we also have to understand what are roles are.

Each person must define what they will contribute so that people are not stepping on each other’s toes and that no task is left undone or we are not wasting time by having two people go over the same thing. Everything must be covered – by someone, and if no one is specifically appointed or has taken on the responsibility, you are looking for troubles. Assuming your best friend will pick up the cake from the caterer because she likes your idea will not do. And it gets extra sticky when you have a team of very talented people – each capable of doing many of the tasks that need to be done. Just because one person can keep the books doesn’t mean they shouldn’t be the one to greet your guests, so make a decision. And no matter what you do, don’t be the one who tries to do everything just because it was your idea or it is your business. Delegate!

On your website, your customers will appreciate seeing professional titles and names. Some people also include a brief description of who does what, but you do not have to. That will suffice as long as you have defined and written out each person’s role for your clarification. Even with a name and title, clients will know who to talk to according to what they want to know, and they will gain a greater sense of the company.

The major players’ roles act as the structure that holds up the company. Your clients want to feel the strength behind the brand, so define roles they can recognize.